Whole of Life Cover

Cream have access to different products for different needs…

If you would prefer your life insurance to last for your whole lifetime rather than a set term, you want whole-of-life cover, which is also known as life assurance.

Insurers tend to use the word ‘insurance’ if there is a risk that something might happen within a given time frame, and ‘assurance’ when something is certain to happen.

This type of policy doesn’t have an end date, so you pay your premiums until you die, at which point the policy will pay out some policies ask that premiums are paid only until you achieve an advanced age – perhaps 85.

As a pay-out is certain, life assurance is much more expensive than term insurance.

Because of the way it is designed, whole-of-life insurance is not intended to provide for the unexpected and premature loss of an individual, and is more commonly used for complex financial and tax-planning needs.

Some term insurance policies can be converted to whole-of-life policies, known as convertible term insurance. Premiums for this type of policy are higher than for conventional term insurance policies, and once the policy converts they will increase.

Your Cream adviser will ensure you get the product you need, with the right provider, at a price you can afford.

Get a Quote

Fill in our quote form and an adviser will contact you to arrange an appointment.

Existing Customers

If you have queries about your existing policy please get in touch.

About Cream

Learn more about Cream, our mission and commitment.

Life insurance could be the most important financial product you ever buy.

If you die while you still have dependants, being able to claim on a life insurance policy could be the difference between your loved ones struggling to make ends meet, and their financial security.

Despite this, many of us simply don’t have any life insurance cover in place. Your Cream Financial Services adviser will ensure you get the product you need, with the right provider, at a price you can afford.




Refer a friend

Cream operates a refer and earn scheme and we'll pay up to £150 for each successful Life insurance referral.



Free Will

Cream offers a free Will service worth £130 which is available with every Life policy taken out.

Free Trust
Every Life policy taken out with Cream has the option to have a free trust set up for you if you wish to do so.


Cream Financial Solutions
49 Waterloo Road

Southern Office
Trinity Court
2-4 West Street, Fareham
PO16 0BH

Northern Office
Second Floor
Focus House
1 Central St

Bespoke tailored insurance solutions built around you and your family. Completely free initial consultation. Quality, personal advice.